Our Story

Alison with her arm around Amy in red fox jerseys, sunglasses and helmets,

Our story started in 2018 when Rich (the Red Fox) and partner Tui made a choice. A choice to leave the car at home and instead take on the multi-day cycle ride from London to Glastonbury Festival. It was a choice for adventure and challenge over the sedentary and safe. From this small acorn grew what is now the mighty (but also still very warm and cosy) Red Fox Cycling.

7 years on we run fully supported, fully guided cycling events for armies of field-bound sustainability-conscious festival goers, corporate cycling events for businesses looking to escape the office and build community and weekend adventures for private groups.

Meet the team

We’re incredibly proud to have grown from just one to a network of over 30 passionate ride leads and adventurers, each one part of the Red Fox family today.

Our niche is cycling events. Pure and simple.

Rich

The Red Fox

Founder and Chief Executive Officer of Red Fox Cycling.

Connect with Rich on LinkedIn

What’s your role at Red Fox Cycling?

Founder and People Lead — my job is to recruit and inspire a team as passionate as it is professional, set the standard for how we work, and manage the relationships and networks that drive Red Fox forward. I see my role as the glue between people — clients, partners and staff — while keeping the ambition high for what Red Fox can become.

Andy

Ride Leader

Qualified level 3 British cycling ride leader and cycling club head coach & ride captain.

Connect with Andy on LinkedIn

What’s your role at Red Fox Cycling?

Head of Cycling / Rider Leader and Guide.

Designing every facet of our brilliant Red Fox routes; drawing upon decades of extensive riding and racing experience to make the safest and most interesting events possible for our clients.

Vicki

All about the brand

Creator of the the Red Fox visual identity.

Connect with Vicki on LinkedIn

What’s your role at Red Fox Cycling?

My primary role is in design and marketing, but since collaborating with Rich in 2018 to create the Red Fox logo, I’ve been involved in every aspect of the company - from ride support and photography to teaching yoga, and driving the Red Fox van!

Alice

Rider leader and guide

Guiding cycling adventures with Olympic expertise.

Connect with Alice on LinkedIn

Your proudest achievement related

to cycling?

Becoming the National Road Race Champion in 2019 - this was my first big achievement on the bike and really meant so much to me. It was the first time I allowed myself to think I could really have a future as a professional cyclist. The feeling of crossing the line first after a long day in the breakaway will be something that will stay with me forever.